Year 5 – 6 | Two Sides of the Sun: Advert Analysis

Protecting My Skin full resource download  |  Concept 5: Taking positive action to reduce risk: Promoting and actioning effective sun protection strategies download

Background

This SunSmart commercial is a valuable learning tool for Health and English lessons and promoting valuable SunSmart
messages. Students can develop important healthy lifestyle choices through analysing and interpreting the advert.

Key messages

• SunSmart advertising campaigns aim to educate and raise public awareness about UV radiation and its impact on skin
  and skin cancer awareness
• The sun has two sides: A nurturing side and a dangerous side. When UV is 3 or above, protect yourself
• Skin damage is caused by ultraviolet (UV) radiation, not temperature. A cool or overcast day can have similar UV levels
  to a warm, sunny day
• Best sun protection practices are using a combination of Slip, Slop, Slap, Seek and Slide
• UV radiation and heat are not the same thing
• The UV Index can be 3 or above when it is cool and cloudy.

Resources

• Two sides of the sun SunSmart commercial
• Activity sheets: Two Sides of the Sun Advert Analysis

Instructions

1. Ask key questions to activate prior knowledge about sun protection.
2. Watch the commercial.
3. Discuss the purpose of the advertisement and target audience.
4. Complete the first two questions of activity sheet.
5. Replay the commercial with a focus on the personal impact the advert has students.
6. Discuss further using the Y chart as a guide.
   – What does the advertisement look like?
   – How does the advertisement make you feel?
   – What does the advertisement sound like?
7. Students complete the Y chart section of the activity sheet.
8. Replay the commercial and complete page two of the activity sheet. This section looks closely at the strategies and
   elements used to increase the effectiveness of the advert.

Key questions

• Why is UV protection important?
• What key messages did you find about sun safety?
• What drives health promotion sun safety messages?
• Why do they want people to know this message?
• What mode of communication was most common?
• Which mode of communication was most effective?
• Were there any gaps in information? If yes, what were they?